Sunday, 20 July 2014

Cutting to the beat

Cutting to the beat in music videos is when images or the scene that is being played on screen changes when the beat of the audio changes. Each time a beat in the song changes whatever scene is on screen will switch to match that beat, this results in a smooth flow of video being played. Cutting to the beat is something that is used commonly in music videos, it makes the audience more engaged to whatever is on screen because it is so visually engaging. 

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